Ad:Tech Chicago is happening this week, and here's a round-up of search related sessions via the AdTech Blog:
- Paid Search Rank Impact on Traffic & Conversion covers
presentations on research we've reported on before about how rank position in paid listings may have an impact on traffic, plus search activity people do before buying.
- Achieving Balance in Your Search Mix (a.k.a. The Need
for Feeds) covers briefly various people saying how feeding content to search engines can be useful, primarily shopping search and web search paid inclusion feeds.
- Brand or Demand Search Engine Optimization covers basic tips primarily on why you might do organic SEO.
