SEO News
Search

Google to Advertisers: We Hear You

Comments

Google has taken a lot of flak over some of its policies for AdWords, such as putting ads that didn't meet certain criteria into a progressive penalty box, in some cases disabling the ad campaign altogether. Needless to say, advertisers grumbled over this treatment, especially when bidding on "long tail" terms that missed targets simply because clickthrough rates weren't adequate.

Google says it has listened to advertiser concerns, and is making changes to its AdWords program. Among the changes: Allowing advertisers to display ads that previously have been disabled due to the policies of the program. Ads will now be classified as having just two states: active or inactive. And good news for many: Advertisers willing to bid enough can override the former relevancy requirements that caused ads to get disabled in the first place.

Tomorrow's SearchDay article (available to SEW blog readers now), Google Simplifies & Loosens Requirements for AdWords, has the scoop.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus