SEO News
Search

Phase 2 of Longer AdWords Text Beta Begins

by , Comments

In the SEW Forums, moderator OptimizeOnline posts about Google beginning the second phase of a beta test allowing longer descriptions in AdWords on the Google Network

RustyBrick summarizes:

Basically, Google AdWords will up the description character limit to 200 and then test the CTR rates of those ads versus the original ads. OptimizeOnline says that some advertisers will be invited to "beta test in mid-August and may continue it into October." The only variable that will be changed in these tests are the ad descriptions, the "the title, display URL, and destination URL of the ad will remain the same."


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus