From the release:
Yahoo Search Marketing, a wholly-owned subsidiary of Yahoo Inc., today announced that it has signed agreements to extend its search marketing application program interfaces (APIs) to leading web analytics providers Coremetrics, Omniture, WebTrends and WebSideStory.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.