A Business Case for SEM from PJ Fusco at ClickZ looks at the new Search Engine Marketing, Inc. book from Mike Moran and Bill Hunt of IBM, long-time speakers at our SES shows on the topic of big site optimization. She finds it full of great fundamentals for anyone to use. FYI, a first chapter excerpt can be found here.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!