Search Engine Watch
SEO News

You are here: Home > Companies

author-default

Google Targeting College Students With Newspaper Ads

by ,  Comments

I wrote earlier of Google targeting colleges with a special "College Life" page at Google. Now the other part of that story -- how university students are finding that page. That's through print ads in college newspapers such as the one that Google Blogoscoped has posted. It pitches Gmail as a way of getting "infinite" mail storage. Try the listed URL, www.google.com/university/gmail, and you end up at the Google College Life page. See also the Google Expanding Consumer Ads With European Campaign for a rundown on some other consumer-facing ad campaigns Google has been doing.

Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
Commenting policy Add a Comment