Google likes everyone to believe that using AdWords is a snap, requiring no more than five minutes and a credit card to get going. Seasoned search marketers know otherwise, understanding that creating a sponsored link is just one small aspect of managing a successful AdWords campaign.
Now we've got an excellent guide to AdWords written by Andrew Goodman, who's both an expert with the program on behalf of his search marketing clients, but also an astute and acerbic observer of Google's business practices. His new book gives us a concentrated dose of experience and insights that make a fascinating and highly valuable read. I've got a review of Andrew's new book in today's SearchDay article, Everything You Ever Wanted to Know About Google AdWords.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!