Google likes everyone to believe that using AdWords is a snap, requiring no more than five minutes and a credit card to get going. Seasoned search marketers know otherwise, understanding that creating a sponsored link is just one small aspect of managing a successful AdWords campaign.
Now we've got an excellent guide to AdWords written by Andrew Goodman, who's both an expert with the program on behalf of his search marketing clients, but also an astute and acerbic observer of Google's business practices. His new book gives us a concentrated dose of experience and insights that make a fascinating and highly valuable read. I've got a review of Andrew's new book in today's SearchDay article, Everything You Ever Wanted to Know About Google AdWords.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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