A Day in the Life of a Search Engine Marketing Agency from sees a DM News reporter spending time at icrossing's New York office and among some of its 54 employees. I know, I know -- the cynical gang out there will see it as a nice coup for icrossing to get some ink, and no doubt other firms will pitch other publications to do the same. But you'll find plenty interesting to read, from the guy monitoring A/B test results to the person hunting for more search inventory by spotting even more search terms.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.