MSN's new contextual ad program now has a name, ContentAds, and a launch date of 2006.
The name and launch date were revealed in the description of the "Introducing AdCenter" session at Microsoft's upcoming Mix06 conference.
MSN wouldn't reconfirm the name and date, providing only this statement:
We recognize the strategic importance of syndication and contextual advertising.
For more details, see my extended write-up at JenSense.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.