When using the Google AdWords Conversion Tracker, you just may be revealing more about your conversion values than you might realize. When using the advanced option conversion value, the value you attribute for each conversion is revealed right in the on-page javascript you add to the site in the form of "var google_conversion_value = 9.99;"
This could easily be used by competitors to see what the value of a lead, signup or particular page view is worth to the advertiser, although the competitor would need to complete a conversion first in order to see the data.
For more details, there is a WebmasterWorld thread (paid subscription required to view).
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