Is search advertising slowing down, or just getting started? What new distribution channels are likely to open up in the coming months? Will traditional ad agencies dominate the business? And just how big a problem is click fraud, anyway? Answers to these and many other questions from executives from Google, Yahoo, AOL, MSN and IAC in today's SearchDay article, Divining the Future of Search Advertising.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.