One of the nicest things about Google Analytics going free was that it helped give plenty of search marketers, especially smaller ones, the chance to try out powerful web analytics if they weren't already doing so. Want an alternative, especially with Google Analytics still on an invite-only basis? Long-time web analytics player ClickTracks is now offering a free version of their excellent product. Called ClickTracks Appetizer, it gives you a variety of key reports. Jennifer Laycock has a nice write-up about it at Search Engine Guide: ClickTracks Appetizer Serves Up Free Site Analytics. Need yet another alternative? OK, Performancing Metrics launched not too long ago. It's especially meant for bloggers, though I suspect it will work fine for any web site.
Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.
