Yesterday, I wrote about how Amazon had ended its relationship with Google and why not being in Amazon -- rather than Amazon-owned A9 -- was potentially the bigger issue for Google. Now in Google, Amazon and MSN, Bill Tancer over at Hitwise provides some stats detailing how Amazon, rather than A9, drove more "downstream" traffic to Google.
Bill's stats show how nearly 10 percent of all departures from Amazon went to Google, compared to only 2 percent of all departures from A9 going to Google. Also keep in mind that Amazon's traffic -- though not shown -- is certainly much larger than A9's traffic. Not only is the percentage larger, but the sheer volume of people is bigger too.
Want to comment or discuss? Visit our SEW Forums thread, Amazon Ditches Google For Microsoft.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!