The web has made it easy to seek out criticism to help us decide what to watch, listen to or read. But as with web search in general, finding the best sources of criticism can sometimes be a frustrating experience. In today's SearchDay article, Searching for Critical Acclaim, I take an in-depth look at a service that aggregates reviews of movies, books, music and more and assigns a unique score that represents the collective critical opinion on the quality of each reviewed title.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.