Who's not getting into CGM?
Shoes.com is encouraging customers to review shoes with a weekly $250 gift certificate offer. Get ready for shopping sites in all sorts of categories to follow suit. Comparison engines, local search plays and, of course, Amazon, are all solidly on the bandwagon.
In the future, everyone will write at least 15MB of user reviews.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.