SEO News

Kayak Launches $10m Ad Campaign - Includes TV

by , Comments

Kayak, the travel search engine, today launched a $10m advertising campaign with a HUGE offline component. The TV commercials are fun, creative, and potentially viral. It's no coincidence that the spots can also be found on Kayak.com and YouTube.

This is either a brilliant move by the company or a sign that Bubble 2.0 is here. You decide after checking out the commercials and then reading my interview with Kayak CMO Dean Harris and my thoughts on the campaign.

Kayak is also running a contest encouraging the creation of user generated ads in the same style as the official Kayak ads. "The 'winning creative director' will win a three-night trip to New York with a friend to see his/her ad produced in the studio. Then, Kayak.com will show your ad on TV!"


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

Recommend this story

comments powered by Disqus