In yesterday's SearchDay article, What's the Big Deal With Social Search?, I looked at some of the pros and cons of adding human influences to algorithmic search results. In today's SearchDay article, Who's Who in Social Search, I map out the various approaches to social search and offer links to some of the key players in human-mediated search.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!