The major search engines pay-per-click programs all have similarities, but also have their own unique features and nuances. Crafting your campaigns to take maximum advantage of each program requires understanding the subtle differences in each program. At a recent SES conference, a panel explored the different programs and offered suggestions based on experience using them. Read on for more on these differences in today's SearchDay article, Compare & Contrast: Search Ad Program Strategies.
Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.
