Most health searchers don't bother checking the source or date of the information they find online, according to a new report by the Pew Internet & American Life Project. Even so, a majority say that they are comfortable using this information to alter their own health-related behavior or to share with others. More on the findings released in this report in today's SearchDay article, Rampant Malpractice Among Health Searchers.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.