Idearc is the newly spun off parent of local search provider SuperPages.com. The company started trading today on the NYSE. The SuperPages brand, which survives the spin-off, will continue to publish Verizon yellow pages. SuperPages has been the most progressive of the incumbent YP sites in embracing new business models (PPClick/Call) and consumer trends (ratings and reviews). Indeed, SuperPages sees itself not as a “yellow pages” per se but as a local search and shopping resource. Let's see how far the company pushes that metaphor now that it's on its own.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!