In yet another sign that search marketing is now mainstream marketing, Ad Age Digital's newest columnist is none other than search guru Danny Sullivan. In his first column, "What makes search magical," Danny reminds us that just because Google is getting into every medium, search still has something special: a "desire-cast."
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!