In yet another sign that search marketing is now mainstream marketing, Ad Age Digital's newest columnist is none other than search guru Danny Sullivan. In his first column, "What makes search magical," Danny reminds us that just because Google is getting into every medium, search still has something special: a "desire-cast."
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
