In yet another sign that search marketing is now mainstream marketing, Ad Age Digital's newest columnist is none other than search guru Danny Sullivan. In his first column, "What makes search magical," Danny reminds us that just because Google is getting into every medium, search still has something special: a "desire-cast."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.