Looks like Google is experimenting with including videos in the organic results. Razvan Antonescu while searching in Google for “nightwish videos,” was served a Plusbox with a link reading “show video," in the search results right along with the textual snippet from the Google Video entry. He includes a screenshot of the results showing the video delivered right in with the serps. Plusboxes have been used previously for finance and maps. They are a good way for users to navigate to the video (or other type of) content without having to shift to the specialized engine. I was unable to replicate Razvan's results but will be on the lookout for additional instances.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
