Click Quality Council Outlines 8 Principles of Click Quality
The Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles it feels are necessary to produce quality clicks. The list, issued today at Ad:Tech San Francisco, is the result of a six-month effort by CQC members to identify the key elements needed to deliver adequate quality in pay-per-click advertising campaigns:
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