It's the Saturday after major ownership changes have been announced in the online ad business. We have heard all the official reasons for the transactions. The true motivations remain with the players, namely Google, WPP, Microsoft, Yahoo, DoubleClick, 24/7 Real Media, aQuantive and Right Media.
So here's a quick puzzler. Try to match these players with the following "unquoted reasons" likely mentioned behind closed doors, in hushed tones. (Sorry, but answers will NOT be provided.)
– We serve ads to the world.
– Improve those CPC buys!
– We can change.
– Make love, not war with publishers.
– We can't keep losing people.
– Selling CPMs is dull.
– Have advertisers, will travel.
– We're all about paid search.
– Our publishers are impressive.
– No more sweat shop for us.
– So few ways to spend our money.
– Our optimization rocks!
– Don't creative ideas matter?
– Welcome Big Brother.
– We finally joined the club.
Join us for SES Toronto 2012 June 11-13. SES Toronto will be packed with sessions covering topics such as pay-per-click (PPC) management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, and usability, while offering high-level strategy, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more. Register before June 10 and save $100!
