In today's By the Numbers column, "The Impact of User Registration on Generating Real Estate Leads," Eric Enge discusses changes to lead generation strategies in the real estate industry. He explains that while real estate sales are a large, highly fragmented market that evolved around control of data through the Multiple Listing Service, the Web has jarred this system with its premise that information should be freely available online.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.