In previous columns, David Szetela advocated turning off your content ad campaigns. In today's Content Advertising column, "Content Advertising Best Practices in Action," he puts together all of the best practices he's shared in an example of a campaign that will finally perform, equipping you to turn your new and improved content campaigns back on.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
