If a company ever finds a way to guarantee organic search engine rankings, that company will undoubtedly go public and have a market cap approaching that of Google's. In today's au Natural column, "Yes, Virgin SEO, There is no Guaranteed Search Engine Ranking," Mark Jackson explains that while selling organic SEO efforts to the executive team can be tough, you can help them understand how this process works and how much it will cost. But you've also got to tell them that results can't be guaranteed.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.