If a company ever finds a way to guarantee organic search engine rankings, that company will undoubtedly go public and have a market cap approaching that of Google's. In today's au Natural column, "Yes, Virgin SEO, There is no Guaranteed Search Engine Ranking," Mark Jackson explains that while selling organic SEO efforts to the executive team can be tough, you can help them understand how this process works and how much it will cost. But you've also got to tell them that results can't be guaranteed.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!