If a company ever finds a way to guarantee organic search engine rankings, that company will undoubtedly go public and have a market cap approaching that of Google's. In today's au Natural column, "Yes, Virgin SEO, There is no Guaranteed Search Engine Ranking," Mark Jackson explains that while selling organic SEO efforts to the executive team can be tough, you can help them understand how this process works and how much it will cost. But you've also got to tell them that results can't be guaranteed.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!