Who wins or loses the Microhoo battle won't change the mission of most search marketers: helping clients or employers acquire leads and customers, and generating online sales. In today's Search Engine WarGames column, "Microsoft Responds to Yahoo: a Micro, Who Cares?," Kevin Heisler recounts last night's industry meet-up in New York.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.