For years SEOs have been about the inability of search engines to crawl flash pages. But now Adobe is making an effort to keep Flash in the web development toolbox. They've announced the provision of Flash technology to Google and Yahoo in order to facilitate the indexing of sites and pages created with Flash.
“Until now it has been extremely challenging to search the millions of RIAs and dynamic content on the Web, so we are leading the charge in improving search of content that runs in Adobe Flash Player,” said David Wadhwani, general manager and vice president of the Platform Business Unit at Adobe. “We are initially working with Google and Yahoo! to significantly improve search of this rich content on the Web, and we intend to broaden the availability of this capability to benefit all content publishers, developers and end users.”
Over at the Google Webmaster Central Blog, an FAQ was posted offering up more details about the update. Here are some highlights:
- Google will now be able to better crawl the text content of SWF files. The content includes buttons, menus, self-contained websites developed in Flash and "everything in between."
- Google can use the text it crawls to provide a descriptive "snippet" for its search results.
- Links included in Flash content will also be crawled.
- If your Flash file loads an HTML file, an XML file or another SWF file, Google will index that separately from the original Flash file.
Google says it can't crawl images, videos or FLV files because they do not contain text content.
What do you think about search engines crawling Flash? Are you more inclined to use Flash on your sites now? Leave your reaction in the comments!
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.