A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top. In today's Web analytics and ROI column, "When Being First Isn't Worth It," Eric Enge shows that by testing this idea on your campaigns, you stand to create more profitable PPC campaigns.
