Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you. In today's organic search engine optimization column, "Domain Acquisition -- How Much is Too Much?," Mark Jackson describes a case where the SEO benefits of a $20,000 domain name proved to be more than worth the expense.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.