Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. In today's Web analytics and ROI column, "Getting Buy-In Is A Crucial First Step in Enterprise SEO," Eric Enge explains that, because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren't generally understood, the SEO must first be the evangelist/teacher to the rest of the organization.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.