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Hitwise Report Details Downstream Visits from Twitter

johnson-nathania
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After people are on Twitter.com, where do they browse? Hitwise has released a report with data that answers that question and more.

Interestingly enough, people go to Google and Facebook from Twitter. Here's the data from February 2009:

twitdownsites0309.png

Here's a look at the categories of post-Twitter visits:

twitdowncats0309.png

And here's how Twitter compares to other categories and their downstreams:

twitdowncomp0309.png

What this data doesn't show are clicks from Twitter desktop and mobile clients. As a result, this is only a snapshot of the Twitter downstream.

Related Reading:
Guy Kawasaki says Twitter is Marketing Weapon in SES Webcast
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Twitter's Big Search Plans: A Google Killer?
Despite Debate, Brands Find Value on Twitter
Yahoo Competes with Facebook; Facebook Competes with Twitter


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