Hitwise Report Details Downstream Visits from Twitter
After people are on Twitter.com, where do they browse? Hitwise has released a report with data that answers that question and more.
Interestingly enough, people go to Google and Facebook from Twitter. Here’s the data from February 2009:
Here’s a look at the categories of post-Twitter visits:
And here’s how Twitter compares to other categories and their downstreams:
What this data doesn’t show are clicks from Twitter desktop and mobile clients. As a result, this is only a snapshot of the Twitter downstream.
Related Reading:
Guy Kawasaki says Twitter is Marketing Weapon in SES Webcast
Twitter Marketing Successes
Twitter’s Big Search Plans: A Google Killer?
Despite Debate, Brands Find Value on Twitter
Yahoo Competes with Facebook; Facebook Competes with Twitter
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