If brevity is the soul of wit, then Canadian web searchers are hilarious. According to new statistics by Hitwise, about half of Canadian internet searches are kept to just 1-2 words. As you can see by the chart below, Americans are the most wordy, while Brits keep it short and sweet.
Hitwise says that banks and financial information is often sought by just 1 word, while shopping and classifieds sites show similar search patterns to all categories (as depicted in the image above).
Hitwise just started a Canadian data-gathering effort and will be releasing more information about Canadian searches in the coming days. We'll keep tracking the info, so stay tuned.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.