If brevity is the soul of wit, then Canadian web searchers are hilarious. According to new statistics by Hitwise, about half of Canadian internet searches are kept to just 1-2 words. As you can see by the chart below, Americans are the most wordy, while Brits keep it short and sweet.
Hitwise says that banks and financial information is often sought by just 1 word, while shopping and classifieds sites show similar search patterns to all categories (as depicted in the image above).
Hitwise just started a Canadian data-gathering effort and will be releasing more information about Canadian searches in the coming days. We'll keep tracking the info, so stay tuned.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.