Search and online advertising company eZanga has added display advertising to their offering. With the new addition, search marketers can maximize their paid search campaigns by implementing a corresponding display campaign.
"Research has shown that exposure to both search and display ads from the same advertiser results in a 22 percent increase for conversion rates over search alone," said Richard K. Kahn, CEO of eZanga. "We launched eZanga Display in order to capitalize on both of these key Internet marketing channels to help our clients reach their bottom lines faster and more efficiently."
Kahn is right. According to comScore data released earlier this year, search and display out performed either method on its own.
With the new eZanga Display, when web users click on a paid search ad served up by eZanga, they'll see the corresponding display ad campaigns on eZanga's network of sites.
What do you think of eZanga Display? Let us know by leaving a comment below.
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