In September, Google launched Place Pages, which aggregate content to give a fuller listing for local content in Google Maps.
Ads appear on those Place Pages and now AdWords users can see if their ads are appearing on them. The data is included on Placement Performance reports.
You can't currently bid for an ad to be placed on a Place Page, but Google says bidding higher will increase your chances of appearing on them.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.