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Searches Related to Offline Purchases Have Spiked in Recent Weeks

johnson-nathania
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Hitwise is sharing some pretty interesting data about online searches for offline actions. Querying "printable coupons" and "store locator" have soared in recent weeks.

Last year a similar soar occurred, and while the searches dipped after the holidays - a lift remained and stabilized. This new spike is exceeding last year's spike in a big way.

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It will be interesting to see if another lift remains after the inevitable post-holiday drop-off. I'm guessing it will and you'll definitely want to have pages optimized for coupons and store locations if you haven't done so.


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