Hitwise is sharing some pretty interesting data about online searches for offline actions. Querying "printable coupons" and "store locator" have soared in recent weeks.
Last year a similar soar occurred, and while the searches dipped after the holidays - a lift remained and stabilized. This new spike is exceeding last year's spike in a big way.
It will be interesting to see if another lift remains after the inevitable post-holiday drop-off. I'm guessing it will and you'll definitely want to have pages optimized for coupons and store locations if you haven't done so.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!