Searches Related to Offline Purchases Have Spiked in Recent Weeks
Hitwise is sharing some pretty interesting data about online searches for offline actions. Querying “printable coupons” and “store locator” have soared in recent weeks.
Last year a similar soar occurred, and while the searches dipped after the holidays – a lift remained and stabilized. This new spike is exceeding last year’s spike in a big way.
It will be interesting to see if another lift remains after the inevitable post-holiday drop-off. I’m guessing it will and you’ll definitely want to have pages optimized for coupons and store locations if you haven’t done so.