SEO News
Search

Searches Related to Offline Purchases Have Spiked in Recent Weeks

johnson-nathania
by , Comments

Hitwise is sharing some pretty interesting data about online searches for offline actions. Querying "printable coupons" and "store locator" have soared in recent weeks.

Last year a similar soar occurred, and while the searches dipped after the holidays - a lift remained and stabilized. This new spike is exceeding last year's spike in a big way.

Screen shot 2009-12-17 at 12.06.44 AM.png

It will be interesting to see if another lift remains after the inevitable post-holiday drop-off. I'm guessing it will and you'll definitely want to have pages optimized for coupons and store locations if you haven't done so.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus