Next week, Yahoo! plans to release two updates to their Sponsored Search program.
First up, the Network Distribution feature will allow advertisers to run ads on Yahoo! search pages, partner sites or both. Advertisers will also be allowed to set different bids for Yahoo! and partner sites.
Secondly, Yahoo! is adding the ability to import campaign data from your Google AdWords account.
If you want to see how these new features will work, Yahoo!'s prepared a video, which is embedded below:
Register now for SES London 2012, the Leading Search & Social Marketing Event, taking place 20-24 February, 2012. SES Conference & Expo features presentations and panel discussions that cover all aspects of search engine-related promotion. Hurry, early bird rate expires February 3!

