If you have an AdWords campaign set up to reach searchers using Google's mobile search, you've got a new feature to enhance your efforts. Google is enabling click-to-call phone numbers in the ads that appear on mobile web browsers.
Smartphones allow users to click on phone numbers and a call is automatically generated. If a smartphone user is searching for a local pizza place on their mobile device, then they can now simply click on the phone number and order up their favorite pie.
Google's mobile click-to-call ads are generated based on location. So if your company is a chain, an ad will be served up with the closest location to a user - and will contain the appropriate phone number.
In order to add click-to-call in mobile AdWords ads, simply set up location extensions and add your business phone number. Then make sure your campaign is set up to appear on mobile devices with full Internet browsers. The video below shows you how it's done so you'll know what to do when you're in AdWords:
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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