Here are 10 thweet tips on Paid Search (PPC) and some metrics versus SEO from SES London 2010.
The SEO Vs PPC session was explosive as ever, with all the speakers backing up their punches with some great stats. Within moments of hearing it, theses metrics were flying around the Twitterverse.
In the list below, i've tried to land some of the gems. The Microsoft Adcenter blog has also done a round up of their coverage of SES London.











SES Toronto 2012 is June 11-13. Register before May 11 and save up to $300!

