Google has begun partnering with NHL.com to add real-time game scores to its search results. Using results from the NHL's site, you can more easily find snippets featuring links to live scores, live streams, standings, previews, game recaps, video highlights, and a link to buy tickets.
If you search for [nhl] on Google, you'll get instant score updates:
You can expand to see what's on tap for tomorrow or catch up on the previous day's scores:
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.