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Articles on Analytics

The latest stories about web analytics, including guides to improve your ROI from online marketing campaigns.

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  1. Why You Need to Use the Google Analytics AdWords Report

    The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do.

  2. Making Sense of Big Data in Search Marketing

    Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.

  3. Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make

    An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid.

  4. Moz + Bitly = More Link Data

    Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz's current source for tracking content performance: Twitter.

  5. New UserStats Tool Uses Social Proof to Grow Conversions

    UserStats.com recently hit the scene with a new tool that offers free to paid subscriptions for increasing a websites conversion through “social proof,” allowing websites to display users' activity, downloads, visitors, purchases, and more.

  6. Optimize Your PPC With a Segmented Performance Analysis

    To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform.