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The latest stories about web analytics, including guides to improve your ROI from online marketing campaigns.
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The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages.
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization.
Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business. Learn how to structure your data to enable analysis and reporting and SEO analyses you can perform with visitor intelligence.
Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more frequently, or buy larger ticket items. Here’s how SEMs can leverage this concept.
Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers.
Within Google Analytics exists a wealth of available data that is often overlooked. Here are three features that can give you a fresh look to your data. Using them can help you find a great new opportunity or diagnose a long-standing problem.
Google has announced that the Google Analytics Social Reports will now track backlinks and make link graph information accessible to webmasters. Google already tracks links back to your site, they said; now you can see this data, too.
Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer surveys to improve media performance, drive engagement, acquire customers, and build their brand.
Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard provides a consolidated view of a business’s marketing results and reputation.
The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story.
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis – after all, numbers provide false certainty and aren't reality. Don't forget to look for the humanity behind the statistics.
Do you keep delaying the switch to the “new” Google Analytics? If so, you aren't alone. People aren’t switching for all kinds of reasons. But it's time to stop the excuses. Here are three reasons to switch today and how GA allows you to go further.
While it’s great to focus on new and exciting projects to expand your marketing reach, every now and again it’s important to take a fresh look at your website. Is your site buried with junk? Evaluate what junk you’ve accumulated and clean house now!
There is little more satisfying than creating a wonderful dashboard that simplifies all of your client reporting needs, and having it emailed to them automatically however often you choose. Here’s how to design your own great analytics dashboard.
As we adapt to the convergence of SEO, social, content, and digital media channels, there has never been a better time to think about new ways of looking at measuring, not just SEO, but converged, earned, and business related metrics.
Use the web to discover everything about your market. Craft your marketing, turn on the AdWords tap, and give it a try. Send some traffic to your landing page and see if you’re right about what people want. If not, pause, adjust, and test again.
The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking of their Social Data Hub partner sites. See which sites are in, and which have opted out, to date.
Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more.
These are examples of landing pages that can be optimized for customer experience and business conversion success. If you can apply their best practices, you’ll be well on your way to "landing" your next big customer using your landing pages.
