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Analytics

Articles on Analytics

How to improve ROI and track and analyze your SEO, PPC, social, and content marketing campaigns using Google Analytics and other web analytics platforms.

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  1. How to Properly Analyze Ad Text Performance

    When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.

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  2. Yandex Keyword Data Now '(Not Provided)'

    Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see "(not set)" or "(not provided)" in their analytics.

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  3. 5 Ways Social Data Can Enhance Marketing Data

    The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be used as an added value for publishers and advertisers for testing creative, researching keywords, and more.

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