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SEM Basics: A Guide for Webmasters and Search Engine Marketers

Search Engine Watch can help webmasters, search marketers, and other online marketers learn about search engine optimization (SEO) and search engine marketing (SEM). Below, we've highlighted some of the best stories on a range of topics.

Ron
Jones

Universal Search Optimization 101

Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. Feb 8, 2010

Universal Search 101

Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success. Feb 1, 2010

E-mail Marketing 101

Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more. Jan 25, 2010

Highlights from the SEM Basics Archive

Effective PPC Ad Copy 101, Part 1

One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.

Video Search 101, Part 1

With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.

Click Fraud 101

Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.

SEO Tools 101, Part 1

Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.

Twitter 101, Part 1

This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company.

Setting up PPC Campaigns 101, Part 1

Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns.

Local Search 101, Part 1

Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.

Social Media Marketing 101, Part 1

Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant.

Search Ad Quality Score 101, Part 1

It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score.

SEO Site Structure 101, Part 1

When you search, you're actually searching a database of information that has been collected and stored by search engine spiders. Making friends with these crawlers is a vital part of SEO.