By Kevin Newcomb , December 15, 2008
Today's Top Story:
Erik
Qualman
Will Social Networks Become the New Inbox?
BRAND EQUITY
E-mail has held on through the years as the King of the Internet. However, the new inbox is shifting toward social media.
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Search Engine Watch Experts Columns
News from the Search Engine Watch Blog
Ron
Jones
Keyword Discovery 101, Part 2
SEM 101
Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process.
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Gregg
Stewart
User Ratings and Reviews: Join the Conversation
VERTICAL SEARCH
Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online.
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Google Friend Connect Adds Twitter
Posted by Nathania Johnson Dec 15, 2008
Google Friend Connect was made available (in beta) to all webmasters last week. But most of these types of social efforts that enable portability among sites/networks have been missing one very important network. Until now.
Twitter has joined Google Friend Connect. Now if you're using the technology to add social components ...
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Google, Lessig Defend Net Neutrality Positions (Mis) Stated in Wall Street Journal
Posted by Nathania Johnson Dec 15, 2008
The Wall Street Journal has caused quite a stir by publishing a story saying that leading proponents of net neutrality have been softening on their positions. Few blogs fell for the embellishment and Google and Lawrence Lessig have defended their not-so-shifty positions.
Google's Richard Whitt, Washington Telecom and Media Counsel, ...
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AOL.com Homepage Ad, Traffic, and Time Spent on Site Stats Up Since Relaunch
Posted by Nathania Johnson Dec 15, 2008
AOL has some good news regarding their homepage since they relaunched in late October.
The click-through rate for the primary 300x250 ad banner increased 30% in November. Unique visitors and daily visitors grew by 13% and the minutes spent on the page increased by 29%.
�This week, the new homepage was rolled ...
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Holiday E-Commerce Update: Spending Flat Last Week
Posted by Nathania Johnson Dec 15, 2008
comScore has been providing weekly updates on holiday e-commerce spending and the reports have been like a roller coaster.
First, we started down, with November spending down 4% over last year. Then we took a gentle climb on Black Friday (1% increase) followed by a steeper incline on Cyber Monday, which ...
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Search Engine Watch Forum Discussions
Google Pushes for Net Neutrality? Dec 15, 2008
Is Google making its end run?
---Quote---
The celebrated openness of the Internet -- network providers are not supposed to give preferential treatment to any traffic -- is quietly losing powerful defenders.
Google Inc. has approached major cable and phone companies that carry Internet traffic with a proposal to create a fast lane ...
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reciprocal linking Dec 15, 2008
forgive me if i am asking something that has been answered, but it looks likes a lot of these posts date back a few years in which a lot of SEO has changed.
1. Is reciprocal linking still considered a good practice, if the site is related to you and doesn't ...
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SEO for a site that doesnt yet exist? Dec 14, 2008
Hello - A question about SEO for a website that has yet to find a domain, here's the scoop.
I am working on a website for which the content & service provided is known. But the domain has yet to be picked.
The client is bidding on a handful of prime domains, ...
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