SearchDay | Those Mysterious Quality Scores: Fundamentally Simple

By Kevin Newcomb , October 27, 2008

Today's Top Story:

David Szetela

Those Mysterious Quality Scores: Fundamentally Simple  PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that take into consideration hundreds of factors that the search engines won't reveal. But you don't need to know what those factors are, as long as you create your campaigns correctly and make sure you're giving visitors what they're looking for. » Full story » Print version

William Flaiz	The Organic and Paid Balancing Act  OUTSOURCED As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. By making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility. » Full story » Print version
Michael Boland	The Future of Online Ads: Location, Location, Location  VERTICAL SEARCH Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. The next steps will be for national advertisers and ad networks to serve ads that are actually useful and actionable for local users. » Full story » Print version
Chris Boggs	SEO During E-Commerce Application Development  SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization. As with large-scale Web site designs and redesigns, putting search engine optimization off until after the fact can be a costly mistake. » Full story » Print version

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