Highlights from the SEW Blog: August 27, 2007

By Kevin Newcomb , August 27, 2007

We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

• Can PPC Help Your Organic Rankings?
  Do PPC listings affect your organic rankings? No, but one of the best ways to increase your organic traffic is to start an aggressive PPC campaign.
• Yahoo to Offer Dynamic URL Rewriting
  Yahoo is addressing the needs of site owners with dynamic URLs with some new features in Site Explorer.
• SEW Experts: Which Hat Should I Wear?
  Mark Jackson looks at various considerations for determining which type of SEO may be best suited for your needs.

Search Advertising

• Microsoft Changing Trademark Policy For PPC Advertising
  The heart of the trademark policy is unchanged, Microsoft reported, but they will not keep lists of approved affiliates, etc.
• Microsoft to Offer Content Ads to All Advertisers
  Microsoft's contextual ad units, previously available to a limited number of advertisers in a year-old pilot program, will soon be available to all U.S. advertisers.
• Offline Ads Surprisingly Influential to Searchers
  According to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing.
• SEW Experts: The Long Tail Is Dead -- Long Live the Long Tail
  Tony Wright has some tips for playing the long tail in today's SEM market, given that search is not the well-kept secret it once was, and targeting the long tail is becoming harder to do.
• Is Microsoft Live Search Broken?
  Seems people are seeing referred traffic from some weird keyword searches at Live search.
• AdSense Randomly Testing Ads On Publishers' Sites?
  I have seen two forum conversations about random, uncoded AdSense ads appearing on people's sites.

Linking Issues & Social Media

• Paid Links Discussions at San Jose
  Fundamentally, the problem is that using uncompensated links to a given site as votes for that site represents one of the best ways to evaluate which site is the best site.
• SEW Experts: Training Link Developers to Become Marketing Gurus
  Justilien Gaspard continues his link training theme with a focus on training link developers to use marketing tactics.
• How Many Vandals?
  Exactly 187,529 different organizations have made at least one anonymous Wikipedia edit. But were they all vandals?

Analytics & ROI

• SEW Experts: Review of "Web Analytics, An Hour a Day"
  Eric Enge reviews Avinash Kaushik's basic philosophy of Web analytics as defined in his new book, which helps you learn how to view analytics the right way.
• Compete Launches Pay-as-You-Go Pricing
  Compete today announced the upcoming launch of a new pay-as-you-go search analytics service designed to give smaller companies access to competitive research data for a per-usage fee.

Local & Mobile Search

• SEW Experts: A Tale of Two City Guides
  Michael Boland reviews recent plans announced by Yahoo Local and CitySearch to enhance features and content, making local search a more competitive landscape.
• What's Your Mobile Search Strategy?
  Mobile search is set to explode with the entry of the iPhone and its competitors to the market.
• SEW Experts: Won't You Be My Neighbor?
  Carrie Hill tells you how to build a well-focused Web site to maximize traffic and succeed in a competitive online marketplace.

Vertical & Specialty Search

• Journalists use search to research companies and trends
  According to a new survey of survey of over 1,100 journalists, search engines remain the top ranked means for researching companies and trends.

Small Business/Big Brand SEM

• SEW Experts: Public Relations Train Wrecks
  Kevin Ryan reports in from SES on the press and search optimization controversy.

In-House & Outsourcing

• SEW Experts: Playing Dirty With PPC
  Rob Kerry gives in-house SEMs a few black hat PPC tricks, to help them keep up with competitors that choose to play dirty.

SEM Industry Issues

• ComScore to Expand qSearch Measurement Service Beyond Traditional Search Sites
  Market research provider comScore today updated its qSearch 2.0 measurement service to dramatically expand the number and kinds of properties being measured.
• SES San Jose Coverage
  A wrap-up of news and blog posts from Search Engine Strategies San Jose.
• Some tidbits from SES San Jose
  So many opportunities ... and so little time, but that, after all, is what makes it fun and interesting.
• SES San Jose Coverage, Day 1
  a collection of coverage of this week's Search Engine Strategies event.

Searching/Search Technologies

• Google Maps can now be integrated using HTML
  Google announced today that they have simplified the method for integrating Google Maps on to your web site.

More from the SEW Blog

• Kevin Heisler Joins SEW as Executive Editor
  Most recently, Kevin was search analyst at Jupiter Research.
• We All Love Widgets
  There’s plenty of exuberance about widgets, but how do publishers decide which widgets matter?

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

• Yahoo!, Microsoft ink web pact with Chinese government, The Register
• New Local Search Destination Grayboxx Officially Launches, Search Engine Land
• Spotting Unnatural Linking Patterns, Search Engine Land
• Why Mahalo, TechMeme, and Facebook are going to kick Google's butt in four years, Scobleizer
• Bloglines Launches Beta Re-design and Start Page, Read/Write Web
• Should the Net forget?, Rough Type
• Search as a Branding Vehicle, ClickZ
• You Don't Know Jack About Web Site Usability, ClickZ
• White Hats, Black Hats and Thinking Caps, Search Engine Guide
• On Personalized PageRank and Personalized Anchor Text Scores, SEO by the Sea
• Why do we accept low conversion rates?, SEO Scoop
• Two Golden Rules of Blogging, Ramblings About SEO
• Understanding the Google, Johnon.com
• Paid Links - Good or bad - a UK SEO perspective, E-Gain
• When Branding and SEO Collide: A True Fairy Tale, YOUmoz
• 6 Reasons Why In-House Search Engine Marketing Is Super-Effective, Searching Beyond the Paid
• It’s the World Wide Web, Not the US Wide Web!, 15 Degrees North
• Sample SEO and Web Marketing RFP, The Karcher Group
• Visual Sciences Site Search 5.0: Now You Control the Search Results, Bill Hartzer
• Reign of Bread and Whip. The New Google Aristrocrathy

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