Highlights from the SEW Blog: Mar. 12, 2007
By Kevin Newcomb , March 12, 2007
We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
From the SEW blog:
Organic Search
Search Advertising
Linking Issues
- The Future of Link Building
With the rise of personalized search results, webmasters everywhere need to pay more attention to link marketing and Web marketing campaigns.
Analytics & ROI
- Beware of Averages
Too many marketers spend their time adjusting to what they see as the average visitor, instead of going beneath the surface to find out what's really going on. - Podcast with Jim Sterne
Eric Enge recently sat down with Jim Sterne to record a podcast covering the world of Web analytics. - Google Hires "Analytics Evangelist"
Web analytics consultant Avinash Kaushik has landed a job as analytics evangelist for Google, working on internal analytics and to spread the analytics gospel to the masses. - Googler Criticizes Alexa Data
Peter Norvig, director of research at Google, has published some stats showing that usage by online marketers is skewing Alexa data.
Vertical & Specialty Search
Social Media
- MySpace Planning Social News Site
Fox Interactive Media plans to launch MySpace News, a social news site similar to Digg. - Yahoo Answers Gets Friendly
Earlier this week, Yahoo launched a beta of the new Answers Network, which adds some social networking features to its Yahoo Answers product. - Wikipedia To Check Poster Credentials. Are Employees Next?
Perhaps Jimmy Wales and Wikipedia should have started their credential-checking plan a bit sooner. If they had, the now infamous "Essjay," aka Ryan Jordan, may not have been able to claim he was a professor of theology instead of a 24-year old college dropout. - Friendster Drops Yahoo For Google
Social networking company Friendster has signed an agreement to run Google ads, replacing their previous ad provider Yahoo. - Blog Readers Are Loyal and Want to Be Entertained
Forget about getting that new puppy, if you want loyal, trusting, and eager to be entertained – just write a good blog. - Umbria Plans Blog Monitoring on the Cheap
The market intelligence firm will launch a subscription-based "Blog Tribe Analysis" service to monitor online discussions. - Justin Osmer Interviewed about Live QnA
Osmer tells Eric Enge that Microsoft has taken a very interesting approach to the QnA product, treating it as an enhancement to search, rather than a destination site.
SEM for Small Businesses
In-House & Big Brand SEM
- Does Site Search Matter For The Mags?
Site search among the top 50 consumer magazines is lacking, and they may be missing out on the upside traffic and revenue potential for their brands online.
SEM Industry Issues
- Payne to Leave Microsoft?
Christopher Payne, VP of Microsoft's Windows Live Search group, is reportedly leaving Microsoft after 14 years to start his own company. - Online Ad Spending Reaches New Heights
The IAB reports that online ad revenue for Q4 2006 reached a new height, climbing 32 percent to nearly $4.8 billion, with 2006 full-year revenue estimated at $16.8 billion. - Piper Jaffray Report on Search Maps Uncharted Waters
After reading the recent report from Piper Jaffray, Greg Jarboe has determined that search is not moving sideways, as he had presumed, but beginning a journey into uncharted waters.
More from the SEW Blog
- Freebase: the Next Google-Killer or Over-Hyped Start-Up?
The New York Times is once again breathlessly heralding the "launch" of a Google-killer. This time it's Metaweb Technologies' plans to create a semantic Web database, to be called Freebase, which founder Danny Hillis envisions as "a centralized repository that is more like a digital almanac." - Call for Case Studies
Do you have a great SEO case study story that you would like to tell? We'd like to publish a few here on SEW. - Is Amazon Hedging Search Engine Bets?
Amazon seems eager to find an alternative to its dependence on mainstream search providers, investing venture capital in Jimmy Wales' Wikia. - The Intersection of Social Search & Pop Culture
Tonight marks Week 3 of competition on American Idol, so it's only appropriate to discuss how the scandal surrounding one contestant has influenced results in each search engine. - Bloggers, Journalists, and Parasites
Are Blogs a parasitic medium? Some think the answer is yes, while others think it a sick joke that traditional journalists would apply such a label to anyone but themselves. - Global Strategies International Acquired by Ogilvy
Search marketing firm Global Strategies International, led by frequent search event speaker and author Bill Hunt, has been acquired by Neo@Ogilvy. - Microsoft Chatting For Charity
In an attempt to increase use of Messenger, Microsoft has launched a charity drive that gives donations when you chat.
Search Headlines
We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.
- Being Local in Every Community, SEO Theory
- Search Results in Search Results, Matt Cutts
- Not Recognizing the Power of Social Media, Search Marketing Gurus
- Link Building: Measuring Directory Value, Search Engine Journal
- Yahoo Search Builder and Getting More Pages Indexed by Yahoo, Ramblings About SEO
- NotWikiaSari to Revolutionize 5% of Search, Marketing Pilgrim
- Patent: Google Phone Knows What You Want Before You Search, Mad4mobilephones
- Turn of the Century SEO Is Now PPC, eWhisper
- Does Anyone Ever Tell You the Web Won’t Work for Their Business?, 10e20
- Build Community First, Monetize Last, Conversations Monetized
- Upgrading to Microsoft Content Ads & Contextual Advertising on the Microsoft Network, adCenter Blog
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