YouTube.
Another Ex-Googler Heads to AOL
AOL has tapped Shashi Seth as Senior Vice President of Global Advertising Products. Seth was formerly with Cooliris and before that was…
Microsoft Windows 7 House Party: Public Relations Disaster or Video Marketing Triumph?
If you create something so bad that it goes viral, is it a public relations disaster or a video marketing triumph? That’s…
120.5 million viewers watched nearly 10 billion videos on YouTube in August 2009
comScore has just released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online…
YouTube Merges Content ID with Insight Analytics
YouTube’s Content ID is an identification and management tool that allows content providers to determine how their videos will appear on the…
Confused About Bid Simulator? Let Google’s Chief Economist Explain
Last month, Google launched Bid Simulator in AdWords. The idea behind the simulator is to calculate whether or not spending more or…
Google Commands Attention Span in Internet Use Minutes for Brazil, India
Think Google dominates in the US? Well, according to new comScore data, internet users in Brazil and India are even more Googley-eyed.…
Google China Head Departs
Dr. Kai-Fu Lee has resigned as Google Vice President and President of Google Greater China to work with Chinese start-ups at a…
Google and SpotMixer Expand Partnership to Include In-Stream Video Ads
Google and SpotMixer are teaming up to provide do-it-yourself in-stream video advertising. The ads can be produced for viewing on YouTube or…
Can Social Media Be Measured?
There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly…
Is Search Innovative?
Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look…