YouTube.
Local Search Convertibility
Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online…
UK Election 2010: What’s So Bad About a Hung Parliament?
The top term in this week’s UK election 2010 seems to be “hung Parliament.” I’ll translate this British phrase for Americans in…
Ad Age Scoop: ‘Reckitt Benckiser Breaks Record With $40 Million Video Buy’
Michael Learmonth of Advertising Age has just reported that “Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought…
Labour’s View: Interactive Videos Launches New Era in Politics
The ultimate success test of whether these kinds of innovations work is how many votes are racked up on election night. The…
That Was a Wicked Googly!
YouTube has started streaming the Indian Premier League cricket season. And according to Amit Agrawal, Strategic Partner Development Manager, “With only five…
Online Video Analytics: Getting Started with YouTube Insight
A basic overview of what information is provided by YouTube's video analytics tool and how to retrieve it. Part two of a…
UK Election 2010: Google Insights for Search Tracks Interest In Campaign
Jeffrey D. Oldham, Software Engineer at Google, posted “Brits search for a leader” last night — about three hours after Dan Hoffman,…
Twitter’s @anywhere: It’s Alive!
I’ve gotten into the habit of visiting the Twitter Blog lately. And today I read a post by Biz Stone, co-founder of…
UK Election 2010: Liberal Democrats Use Serious and Funny Videos
This morning, Mark Pack explained why and how the Liberal Democrats are using humor in the UK general election. The LibDems are…
Liberal Democrats’ View: Humor — the Double-edged Campaigning Sword
Political satire on YouTube, and Twitter provides some important lessons about how U.K. campaign messages are portrayed and spread.