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Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return…
Google Releases Think Insights Trend & Research Hub for Marketers
Google Think Insights compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Google…
Google & Other Search Engines Honor Veteran’s Day on 11/11/11
Today, on Veteran’s Day, Google, Bing, Ask.com, and Dogpile.com have posted special logos and pictures saluting military heroes. In addition to a…
The Digital Path to Social Media Success
Business intelligence -> content creation and curation -> activation and acquisition -> engagement. Presenting a model that will hopefully help your own…
Getting Arrested? Now There’s An App For That
Occupy Wall Street has inspired some action - the creation of the "I'm Getting Arrested" App for Android. A software developer decided…
Airbnb Puts Business on the Map with YouTube TrueView Video Ads
Airnb used TrueView ads on YouTube to thoroughly explain its unique service. YouTube’s skippable two-minute videos have helped generate 750,000 clicks on…
Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera
Like the spurned soap opera wife, Google’s Bradley Horowitz shot back at Mark Zuckerberg for claiming they are “creating their own little…
Disney, YouTube Strike a Video Deal
Walt Disney Company and Google's YouTube are partnering together to help gain Web dominance by spending a combined $10 million to $15…
Video SEO: Video Metadata Optimization
YouTube rankings seem weighted to reflect audience approval, so user signals from plays and viewing time are where the ability to really…
YouTube Does More Than Round Up the Usual Suspects With New Channels
YouTube is trying to exponentially expand on the viewing options created by the advent of cable TV by launching about 100 new…